Tatami

The brand update refines the existing identity while preserving its recognisable character. The wordmark is clarified through the separation of syllables TA TA MI, bringing a rhythmic structure that echoes Japanese phonetics. The palette draws from traditional Japanese fabric printmaking, featuring soft neutrals paired with controlled accents. The supporting graphic system introduces repeated patterns inspired by textile motifs, giving the brand a subtle cultural grounding without becoming literal. The refined identity feels clean, balanced, and respectful of its origins.