Halepi

The identity takes inspiration from ancient Greek pottery, using the elegant curvature of amphora forms as a foundation for the visual language. These silhouettes inform both the wordmark’s proportions and the supporting graphic elements, creating a coherent link between name and design. The palette is earthy and warm, referencing clay, ceramic pigments, and traditional craft. Typography remains sturdy and grounded, complementing the organic lines found in the illustrations. The overall branding feels timeless, tactile, and rooted in a sense of historical craft.