Sumplusthings

Built around the idea of accumulation, the brand uses the plus sign as its structural and conceptual anchor. The cobalt blue primary colour establishes a bold foundation, while secondary tones appear as patterned extensions inspired by the interior’s geometry. The logotype is modular and open, allowing the system to expand seamlessly into sub labels such as plus art, plus books, and future categories. Patterns generated from repeated plus marks create a quiet grid logic that appears across printed matter and packaging. The identity communicates clarity, versatility, and an understated sense of curiosity, framing the brand as a growing collection of curated objects.