AlTujjar Building

Inspired by traditional Saudi weaving, the identity explores a contemporary interpretation of heritage patterns. The Arabic wordmark integrates a woven logic within its strokes, visually intertwining with nine triangular forms that reference regional motifs. This blend of structure and symbolism gives the brand a sense of rootedness without feeling nostalgic. The palette is warm and earthy, reflecting the tones of desert textiles and crafted materials. The system adapts across wayfinding, signage, and printed items with consistent rhythm. The overall result is a brand that feels grounded, respectful of tradition, and aligned with the building’s cultural narrative.