Turbatna

Meaning “from our soil,” the identity celebrates freshness and the vibrant spirit of farm grown produce. The palette is bold and expressive, with red as the anchor colour referencing ripe tomatoes and green representing the wider agricultural landscape. Illustration work expands the system, allowing the brand to introduce new product categories such as dairy or seasonal offerings while keeping visual consistency. The typography is straightforward and confident, giving structure to the energetic patterns and colours. The identity positions the brand as honest, dynamic, and proudly rooted in local cultivation.