North Nugra

The identity is built around a geometric lettermark formed by two offset Ns, creating a subtle spatial rhythm that mirrors the architectural louvres of the tower. This motif establishes the foundation for the entire visual system, influencing both the typography and the linear patterns used across signage and collateral. The palette is drawn directly from the building’s exterior, with rusty oranges balanced by contrasting teal accents that introduce depth and clarity. Text is stretched and framed in varying proportions, echoing the verticality and repetition of the façade. The branding presents a clean, contemporary tone that aligns with the tower’s architectural character.