Tabwa

Colours drawn from the earthy terrain of Tabouk form the foundation of the identity, ranging from rusty browns to muted reds. These tones are contrasted with a cool blue accent that highlights specific applications and gives balance to the palette. The graphic system incorporates soft gradients and layered fields that evoke the shifting landscape. Typography is structured and confident, giving the brand a sense of clarity. The result is an identity rooted in place, defined by warmth and subtle contrast.