Hazel

The identity is designed to reflect the calm, refined character of a contemporary salon. The custom wordmark uses soft curves and small flourishes within select letters, creating an elegant visual rhythm without appearing ornate. The palette centres on a powdery blush pink, conveying a gentle, understated sophistication that aligns with the salon’s atmosphere. Embossing and subtle tonal contrasts elevate printed materials while keeping the brand discreet and composed. The overall visual language feels clean, controlled, and graceful, reinforcing the salon’s commitment to polished simplicity.